How do I use the Customer Lifetime Value Calculator?

Enter your values and click Calculate for instant results.

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Customer Lifetime Value Calculator

Name: Customer Lifetime Value Calculator
Rating: 4.8 (1250 reviews)

Calculate customer lifetime value to inform brand strategy and acquisition spending.

Updated 2025-01-153 min read

Enter values below

Avg Order Value ($)*

Purchases per Year*

Avg Customer Lifespan (years)*

Profit Margin (%)*